Crystal is an Indigenous Entrepreneur with over twelve years of experience in executive leadership as the CEO of Sundance Enterprises Ltd. and business development. She hails from Treaty Six territory in Alberta.  Her late mother is Cree from Driftpile First Nation, and her late father is from Cold Lake First Nations. She is a proud mother of three young adult sons and a young daughter.  Crystal completed a Bachelor of Arts Honors Degree from the University of Alberta in 2002 and a Master of Science in Public Health in 2006. Crystal completed an Executive Master of Business Administration from Simon Fraser University. Crystal received the Esquao Award for leadership in social development in 2009 from the Institute for the Advancement of Aboriginal Women. Crystal also received a Community Impact Award for outstanding achievement from the Beedie School of Business, SFU, in 2022. 

Crystal has been interviewed by the media and featured in print ads for the Alberta Women’s Entrepreneur organization in 2019.   Crystal has been the President/CEO of Sundance Enterprises, specializing in safety and quality control for the oil and gas sector for over ten years.  Recently, after a 3.5-year run as the Executive Director for an organization dedicated to First Nations land management, Crystal has returned to her business roots and has expanded Sundance from Industrial Quality consulting to focus on business development/advising services. 

Crystal has taught and supported Indigenous students in finishing their capstone projects through the Beedie School of Business and is passionate about helping Indigenous entrepreneurs.  She lives her Indigenous identity and loves to promote her Cree and Dene Suline values and identity. She is an uplifter by nature and will bring her wealth of experience as a business leader and innovator to the Alberta Women Entrepreneurs.