The AWE Calendar
Intro to Web Design for Entrepreneurs
Whether you're new to web design or looking to understand the basics, this session is for you. We'll introduce you to the fundamental elements of web design, including website layout, color schemes, and typography. You'll learn the importance of responsive design to ensure your site looks great on all devices. This session is tailored to entrepreneurs who want to create a professional-looking website that reflects their brand and engages their audience.
Speaker Bio:
Licia Dantas, the founder of The Creative Website, is a website strategist for ambitious women in business who want to control their sites and generate more sales with fewer clicks.
With over two decades of website design and development experience, she's been around since the start of the digital revolution. Licia's worked with a wide variety of diverse clients, creating hundreds of sites, consulting with business owners, and mentoring aspiring website designers.
These days Licia helps female business owners leverage their online platforms to share and sell their knowledge to the world. And she's devoted to helping female website designers build their sustainable businesses doing work that matters. She regularly shares her insights around website design, strategy, and building a business that loves you back through 1:1 consultations, mentoring, and group training programs.
Preparing For Financing | Business Learning Series
Our Capital Relationship Strategist, Catherine Glambeck, will lead this advising session and walk you through what AWE expects to see on your financial projections and how to fill them out accurately. This session aims to give you the insights and support needed to fine-tune your assessment and improve your chances of successful approval.
We are excited about the opportunity to work with you closely and help you secure the financing you require for your business. Our goal is to provide valuable assistance throughout the loan process. Please mark your calendar for the session!
About the Facilitator:
Catherine Glambeck has a diverse business background which started in accounting and finance. After working in many industries and roles, she started her own business. Together with her partner, they ran the business for many years. When the company was subsequently acquired by a larger organization, she set her sights on helping others through their Entrepreneurial journey. She went back to university and graduated with a Bachelor of Commerce degree in Entrepreneurial management from Royal Roads University in 2013.
Since then, with her people-centric nature, and empathy for the small business owner, Catherine has followed her calling to educate and share her first-hand, entrepreneurial understanding with the small business community. Her financial background allows her to support her clients in key financial areas such as cash flow, understanding financial statements and financing. She also has the personal and professional experience to advise as a generalist on all aspects of small business.
A born and raised Calgarian, Catherine loves traveling, learning about other cultures and spending time with friends and family. She has been to many places in the world but the bucket list is still long.
Web Growth Strategies to Scale your Business | Learning Lab Series
Web Growth Strategies to Scale Your Business" is tailored learning lab session designed for women entrepreneurs who have a website and want to enhance their digital skills and scale their businesses efficiently. This hands-on session aims to break down complex digital marketing and website design strategies into actionable steps that participants can apply immediately to see tangible growth and increased profitability.
Learning Lab Workshop Structure
1. Introduction (10 minutes)
Overview of the workshop goals.
Brief introductions by participants to foster networking and collaboration.
2. Presentation: Key Strategies for Web Business Growth (60 minutes)
Digital Marketing Essentials: Introduction to core concepts that drive online traffic and improve engagement.
Effective Web Design: Insights into creating a user-friendly, high-converting website.
SEO for Visibility: Basics of Search Engine Optimization to enhance online presence.
Conversion Rate Optimization: Techniques to turn visitors into customers.
Content Strategies: Using content to engage customers and promote sales.
3. Hands-On Practice (40 minutes)
Website Audit Exercise: Participants will evaluate their websites using a guided checklist.
Live Implementations: Quick fixes for common website issues identified during the audit.
4. Q&A and Discussion (20 minutes)
Open forum for participants to ask specific questions.
Discussion of common challenges and brainstorming of solutions.
Key Takeaways for Learning Lab
Skill Enhancement: Participants will gain essential digital marketing and web design skills.
Actionable Insights: Immediate, practical strategies that can be implemented during the workshop.
Networking Opportunities: Interaction with like-minded entrepreneurs to share ideas and form potential collaborations.
Resource Access: Participants will receive checklists, tool recommendations, and follow-up support material.
Workshop Details
Duration: 2 hours, plus 30 minutes for optional Q&A, Discussions with expert
Format: Online
Target Audience: Women entrepreneurs looking to expand their businesses online
Expected Outcomes: Participants will leave with practical knowledge and tools to optimize their websites, improve their digital marketing strategies, and consequently, increase their business profitability.
Speaker Bio:
Licia Dantas, the founder of The Creative Website, is a website strategist for ambitious women in business who want to control their sites and generate more sales with fewer clicks.
With over two decades of website design and development experience, she's been around since the start of the digital revolution. Licia's worked with a wide variety of diverse clients, creating hundreds of sites, consulting with business owners, and mentoring aspiring website designers.
These days Licia helps female business owners leverage their online platforms to share and sell their knowledge to the world. And she's devoted to helping female website designers build their sustainable businesses doing work that matters. She regularly shares her insights around website design, strategy, and building a business that loves you back through 1:1 consultations, mentoring, and group training programs.
NextStep to Success
For Indigenous women entrepreneurs who are looking to turn their ideas into a business.
Starting A Business | Business Learning Series
Are you wondering....
How do I start a business?
What paperwork do I need to complete?
Should I incorporate or be a sole proprietor?
Do I need a business plan?
These are common start-up questions we get from entrepreneurs. If it feels a bit overwhelming, you’re not alone!
Get answers to your start-up questions during this online group session.
Simply submit your question when registering and we'll answer all questions LIVE. (Questions will remain anonymous.)
We'll also share additional resources and connect you with other Alberta-based women entrepreneurs during round-table introductions.
Register today. Seats are limited!
Facilitator: Zulfira Pulotova
Zulfira’s passion is in supporting women on their entrepreneurial journey. As a business owner and a community builder she served many women entrepreneurs in Alberta as a Business Coach, Consultant, Mentor, and Connector. She also has helped organizations as an Impact Coach and Change Management Consultant. Her educational background includes Master’s in Public administration and Masters in Social Work; Business Consultant Certificate (Boise State); and Women Entrepreneurship Certificate (Cornell University).
She has collaborated with Alberta Women Entrepreneurs as a Business Advisor for the loan clients. In her current role as a Prosper Circles Coordinator for Alberta, Zulfira is supporting women entrepreneurs to start and grow business via business education, coaching, advising.
Creating a User-Friendly Website Experience
Understanding your website’s performance is essential for making informed business decisions. This session offers an introduction to Google Analytics, a free tool that provides valuable insights into your website traffic and user behavior. We’ll break down the key metrics you need to monitor, such as page views, bounce rate, and conversion rates. Learn how to set up and customize reports, track your marketing campaigns, and use this data to optimize your website and marketing efforts for better results.
Preparing For Financing | Business Learning Series
Our Capital Relationship Strategist, Catherine Glambeck, will lead this advising session and walk you through what AWE expects to see on your financial projections and how to fill them out accurately. This session aims to give you the insights and support needed to fine-tune your assessment and improve your chances of successful approval.
We are excited about the opportunity to work with you closely and help you secure the financing you require for your business. Our goal is to provide valuable assistance throughout the loan process. Please mark your calendar for the session!
About the Facilitator:
Catherine Glambeck has a diverse business background which started in accounting and finance. After working in many industries and roles, she started her own business. Together with her partner, they ran the business for many years. When the company was subsequently acquired by a larger organization, she set her sights on helping others through their Entrepreneurial journey. She went back to university and graduated with a Bachelor of Commerce degree in Entrepreneurial management from Royal Roads University in 2013.
Since then, with her people-centric nature, and empathy for the small business owner, Catherine has followed her calling to educate and share her first-hand, entrepreneurial understanding with the small business community. Her financial background allows her to support her clients in key financial areas such as cash flow, understanding financial statements and financing. She also has the personal and professional experience to advise as a generalist on all aspects of small business.
A born and raised Calgarian, Catherine loves traveling, learning about other cultures and spending time with friends and family. She has been to many places in the world but the bucket list is still long.
Social Media Integration with Your Website
Integrating social media with your website can significantly enhance user engagement and expand your online reach. In this session, we’ll discuss the best practices for embedding social media feeds, adding share buttons, and using social media login options. You'll learn how to create a seamless experience for your visitors, encouraging them to interact with your brand across multiple platforms. We’ll also explore strategies for leveraging social media content to drive traffic back to your website and increase conversions.
Speaker Bio:
Licia Dantas, the founder of The Creative Website, is a website strategist for ambitious women in business who want to control their sites and generate more sales with fewer clicks.
With over two decades of website design and development experience, she's been around since the start of the digital revolution. Licia's worked with a wide variety of diverse clients, creating hundreds of sites, consulting with business owners, and mentoring aspiring website designers.
These days Licia helps female business owners leverage their online platforms to share and sell their knowledge to the world. And she's devoted to helping female website designers build their sustainable businesses doing work that matters. She regularly shares her insights around website design, strategy, and building a business that loves you back through 1:1 consultations, mentoring, and group training programs.
Preparing For Financing | Business Learning Series
Our Capital Relationship Strategist, Catherine Glambeck, will lead this advising session and walk you through what AWE expects to see on your financial projections and how to fill them out accurately. This session aims to give you the insights and support needed to fine-tune your assessment and improve your chances of successful approval.
We are excited about the opportunity to work with you closely and help you secure the financing you require for your business. Our goal is to provide valuable assistance throughout the loan process. Please mark your calendar for the session!
About the Facilitator:
Catherine Glambeck has a diverse business background which started in accounting and finance. After working in many industries and roles, she started her own business. Together with her partner, they ran the business for many years. When the company was subsequently acquired by a larger organization, she set her sights on helping others through their Entrepreneurial journey. She went back to university and graduated with a Bachelor of Commerce degree in Entrepreneurial management from Royal Roads University in 2013.
Since then, with her people-centric nature, and empathy for the small business owner, Catherine has followed her calling to educate and share her first-hand, entrepreneurial understanding with the small business community. Her financial background allows her to support her clients in key financial areas such as cash flow, understanding financial statements and financing. She also has the personal and professional experience to advise as a generalist on all aspects of small business.
A born and raised Calgarian, Catherine loves traveling, learning about other cultures and spending time with friends and family. She has been to many places in the world but the bucket list is still long.
Leveraging Local SEO for Business Visibility
For businesses targeting local customers, optimizing for local search is essential. This session will teach you specific strategies for enhancing your local SEO. We’ll cover how to optimize your Google My Business listing, use local keywords, and gather positive customer reviews. You'll also learn about local link building and how to ensure your website is mobile-friendly. By implementing these tactics, you'll improve your visibility in local search results and attract more nearby customers.
Speaker Bio:
Licia Dantas, the founder of The Creative Website, is a website strategist for ambitious women in business who want to control their sites and generate more sales with fewer clicks.
With over two decades of website design and development experience, she's been around since the start of the digital revolution. Licia's worked with a wide variety of diverse clients, creating hundreds of sites, consulting with business owners, and mentoring aspiring website designers.
These days Licia helps female business owners leverage their online platforms to share and sell their knowledge to the world. And she's devoted to helping female website designers build their sustainable businesses doing work that matters. She regularly shares her insights around website design, strategy, and building a business that loves you back through 1:1 consultations, mentoring, and group training programs.
From Bold Ideas to Strategic Success: Danielle Cherewyk's Story
Have you ever wondered what it would be like to join one of our 10-Week Women Entrepreneur Programs? This is your chance to hear firsthand how it works — and how it can transform YOUR business!
🎤 Keynote Speaker: Danielle Cherewyk, Bold Alumni & Entrepreneur Extraordinaire!
Join us for an exclusive keynote with Danielle, where she’ll share:
🔹 How the program helped her refine her business strategy and elevate her brand
🔹 The powerful tech tools that streamlined her workflow and saved her time
🔹 Why community and mentorship were the secret sauce to her success
Date: December 5, 2024
Time: 3:30 pm
✨ Don't miss out on hearing from an inspiring woman who's walked the path you’re on! This is your opportunity to learn how to turn your business dreams into reality.
BOLD Leadership:
In today's fast-paced digital world, a strong digital strategy is essential. BOLD Leadership equips you with the tools to navigate the tech landscape, optimize operations, and position your business for future growth.
Understand Digital Transformation: Craft a powerful strategy to boost efficiency and profitability using emerging technology.
Personalized Guidance: Receive 1-on-1 and group advising to optimize your digital approach.
Streamline Operations: Identify and eliminate bottlenecks to enhance productivity.
Enhance Customer Experience: Analyze touchpoints to deliver exceptional value.
“What the BOLD leadership program does best - which I have yet to find elsewhere - is bridge the financial gap that exists for small business owners by providing an affordable course with a knowledgeable, accessible team of experts to work with one-on-one. All the while surrounded by a community of strong, beautiful women who understand the value and power behind being a woman in business.” - Clare Montgomery, Past Bold Participant
Strategic Edge:
Strategic Edge provides established business owners with a data-driven approach to growth. Develop a targeted plan, expand your reach, and achieve new levels of success.
Become Data-Driven: Make informed decisions that fuel growth.
Scale Strategically: Gain actionable insights to expand your business.
Identify Opportunities: Uncover new markets and growth avenues.
Plan for Success: Develop effective tactics and learn how to pitch your business to gain capital.
“Participation in Strategic Edge has changed my trajectory as a leader in my business. Not only did it help to understand the fundamentals of growing a business, it also has provided excellent leadership strategy, vision, and self awareness, specifically through the Working Genius Program. We continue to grow our team and business with more confidence, knowing we have other amazing female entrepreneurs available for connection and learning through the AWE Network.” - Anonymous Strategic Edge Participant
Why Attend:
Whether you're a woman-owned business in Canada or an organization supporting women entrepreneurs, this event is your opportunity to learn about two programs designed to support and equip entrepreneurs for success. Discover how BOLD Leadership and Strategic Edge can propel your business forward.
Starting A Business | Business Learning Series
Are you wondering....
How do I start a business?
What paperwork do I need to complete?
Should I incorporate or be a sole proprietor?
Do I need a business plan?
These are common start-up questions we get from entrepreneurs. If it feels a bit overwhelming, you’re not alone!
Get answers to your start-up questions during this online group session.
Simply submit your question when registering and we'll answer all questions LIVE. (Questions will remain anonymous.)
We'll also share additional resources and connect you with other Alberta-based women entrepreneurs during round-table introductions.
Register today. Seats are limited!
Facilitator: Zulfira Pulotova
Zulfira’s passion is in supporting women on their entrepreneurial journey. As a business owner and a community builder she served many women entrepreneurs in Alberta as a Business Coach, Consultant, Mentor, and Connector. She also has helped organizations as an Impact Coach and Change Management Consultant. Her educational background includes Master’s in Public administration and Masters in Social Work; Business Consultant Certificate (Boise State); and Women Entrepreneurship Certificate (Cornell University).
Google Analytics for Business Insight
Understanding your website’s performance is essential for making informed business decisions. This session offers an introduction to Google Analytics, a free tool that provides valuable insights into your website traffic and user behavior. We’ll break down the key metrics you need to monitor, such as page views, bounce rate, and conversion rates. Learn how to set up and customize reports, track your marketing campaigns, and use this data to optimize your website and marketing efforts for better results.
Preparing For Financing | Business Learning Series
Our Capital Relationship Strategist, Catherine Glambeck, will lead this advising session and walk you through what AWE expects to see on your financial projections and how to fill them out accurately. This session aims to give you the insights and support needed to fine-tune your assessment and improve your chances of successful approval.
Staying on Top of Small Business Income Taxes (Small Business Canada)
Seminar is ideal for sole proprietors, start-ups and small to medium sized businesses.
Businesses cannot avoid tax filing whether they are profitable or not, but it’s a wise business practice to enlighten themselves with some tax strategies to maximize business income tax deductions and stay on top of filing requirements to avoid interest and penalties.
Starting A Business | Business Learning Series
Are you wondering....
How do I start a business?
What paperwork do I need to complete?
Should I incorporate or be a sole proprietor?
Do I need a business plan?
These are common start-up questions we get from entrepreneurs. If it feels a bit overwhelming, you’re not alone!
Finance and Dashboards for Business | Learning Lab Series
Loop in your team, and let’s get to work - this series is focused on practical advice for any small or medium business. This Learning Lab series is for business owners and their teams that have already identified a gap in their Standard Operating Procedures (SOPs) relating to Finance, and are looking for support building a digital strategy to support that transformation. This 2 part series hones in between ideation and implementation, focusing on building the digital strategy plan for finance, understanding what’s possible and de-risking your investment through good strategy development.
Ultimate Goal: To accelerate digital adoption for women owned businesses, and improve the success rate of SMEs as they build digital strategies around their transformation projects. Where possible, we will raise awareness for AI opportunities within your business.
There will be plenty of opportunity to ask questions of our expert presenter and work on your strategy within these learning lab sessions!
Learning Lab Session #1: November 12, 2024, 1:00 pm to 3:00 pm MST
Learning Outcomes:
Work together to identify the vision for your digital transformation idea
Identify and validate "use cases", including how we can prioritize them from most valuable to least valuable
Categorize the opportunity into "moonshots vs. quick wins" that can propel the organization forward
Review examples of what other companies have done to drive digital change
Learning Lab Session #2: November 14, 2024, 1:00 pm to 3:00 pm MST
Learning Outcomes:
Identify an action plan for the business, to help plan for how we can make your vision a reality.
The key to digital transformation comes down to managing risk, and we’ll review opportunities to de risk your DT Project from the outset.
Lastly we’ll discuss the components of a solid development brief, as you begin to outline what specifically needs to be built (and by who). This includes a summary of a project timeline, deliverables and accountability (RACI).
Register yourself and any team members in your business and find time to work on your digital strategy together!
Speaker Profile: Angus Gastle
I am a business and technology leader with over 15 years of technology, marketing and business transformation experience. I have been a leader in the construction and real estate(proptech) space for the last few years, with successful startups including cleanNow(acquired 2019) and Apicem. Prior to that, I spent four years at Makespace Group, one of the fastest-growing multi-disciplinary agencies in Alberta, as a Co-Founder and Managing Partner working on clients including ATB Financial, BMO Financial, 1M/Factory, SweetLegs, Alquinn Homes, and many more.
Prior to joining Makespace, I spent a decade in agencies working on national accounts including Bell Canada, P&G Laundry Care, Sobey’s, Blackberry, Silk and Home Depot. I am currently consulting with various clients in several sectors including: retail, technology, marketing/advertising, governance and business strategy. I have a track record of delivering improved business results, building stronger and scalable business and technology operations, and increasing the speed of value delivery.
I love solving problems and making things work better and I use technology and automation in every part of my life. I know how to build teams and clear the path for teams to do great things. I am a calm leader and get tremendous satisfaction from creating high performing teams. 5+ of my direct reports have become leaders themselves, whom I continue to mentor and support.
I’m a father of three, husband, traveler, avid reader, long-serving board member of Little Aspen Playschool, sports enthusiast, and I have a decent jump shot.
Strategic Foundations of 360 Marketing | Learning Lab Series
Many companies set key performance indicators (KPIs) to post on social media 3-5 times a week, but often overlook the importance of strategic posting. Developing a comprehensive 360° view of your marketing plan involves integrating all essential elements necessary for a successful campaign, effectively harnessing the power of social media posts. Lay the groundwork for an impactful marketing strategy for your business with Strategic Foundations of 360° Marketing.
Master the art of strategic marketing planning to elevate your business's online presence, sales and engagement. Learn to integrate your digital marketing efforts seamlessly into a cohesive marketing strategy that drives tangible results and fosters sales conversions.
Learning Labs Dates:
Session 1: Tuesday, October 29th, 4:00 pm to 6:00 pm
Session 2: Tuesday, November 5th, 4:00 pm to 6:00 pm
In session 1 of this series, we will cover:
360° Marketing Strategy, 180° Marketing Campaign, Tools & Resources
Align marketing efforts with overarching business objectives in a 360° perspective.
Define target audiences and craft messaging that resonates effectively.
Breaking down into a 180 view, develop comprehensive marketing campaigns with multiple touch points.
Execute planned strategies that enhance customer engagement and retention.
Explore recommended tools for efficient campaign management.
Access planning templates and real-world marketing examples for practical application.
In session 2 of this series, take your marketing strategy to new heights. This session delves into the finer details of optimizing marketing efforts for maximum impact, backed by sophisticated KPIs and strategic insights.
In session 2, we will cover:
90° Scheduling, 0° Social Media Post Optimization, Tools & Resources
Take the 180° campaign to create a 90° strategic content calendar to optimize visibility and engagement.
Allocate resources effectively to support ongoing marketing efforts.
Hone in to 0° to defining your social media content that aligns with brand messaging, audience preferences and business strategy.
Measure KPIs such as engagement and conversion rates to refine content strategies.
Consider tools to track campaign performance and adjust strategies in real time.
Explore techniques to enhance reach and audience interaction on social platforms.
We look forward to having you join us for this series!
Speaker Bio:
Melissa Martin founded Wean Green in 2009 when she was on maternity leave from teaching first grade in Canada. She saw a market need for an eco-friendly storage option to store her homemade baby food and toddler snacks for her 2 daughters. To get started, Melissa grabbed her Mr.Sketch markers and created a business plan centered around infinitely recyclable glass containers that has survived a decade's worth of twists and turns. Instead of cooking up her business strategy in her kitchen she was executing an international brand that manufactures in South Korea and is distributed on most continents. She exited the company in 2024.
Email Marketing Strategies for Small Business
Email marketing is a powerful tool for engaging with your audience and driving business growth. In this session, we'll explore the basics of email marketing, starting with building an effective email list. You'll learn how to craft compelling emails that capture attention and drive action, from writing persuasive subject lines to designing visually appealing layouts. Additionally, we’ll discuss how to measure the success of your email campaigns through key metrics, helping you refine your strategy and achieve better results.
Speaker Bio:
Licia Dantas, the founder of The Creative Website, is a website strategist for ambitious women in business who want to control their sites and generate more sales with fewer clicks.
With over two decades of website design and development experience, she's been around since the start of the digital revolution. Licia's worked with a wide variety of diverse clients, creating hundreds of sites, consulting with business owners, and mentoring aspiring website designers.
These days Licia helps female business owners leverage their online platforms to share and sell their knowledge to the world. And she's devoted to helping female website designers build their sustainable businesses doing work that matters. She regularly shares her insights around website design, strategy, and building a business that loves you back through 1:1 consultations, mentoring, and group training programs.
Preparing for Financing | Business Learning Series
Our Capital Relationship Strategist, Catherine Glambeck, will lead this advising session and walk you through what AWE expects to see on your financial projections and how to fill them out accurately. This session aims to give you the insights and support needed to fine-tune your assessment and improve your chances of successful approval.
We are excited about the opportunity to work with you closely and help you secure the financing you require for your business. Our goal is to provide valuable assistance throughout the loan process. Please mark your calendar for the session!
About the Facilitator:
Catherine Glambeck has a diverse business background which started in accounting and finance. After working in many industries and roles, she started her own business. Together with her partner, they ran the business for many years. When the company was subsequently acquired by a larger organization, she set her sights on helping others through their Entrepreneurial journey. She went back to university and graduated with a Bachelor of Commerce degree in Entrepreneurial management from Royal Roads University in 2013.
Web Growth Strategies to Scale Your Business | Learning Lab Series
"Web Growth Strategies to Scale Your Business" is tailored learning lab session designed for women entrepreneurs who have a website and want to enhance their digital skills and scale their businesses efficiently. This hands-on session aims to break down complex digital marketing and website design strategies into actionable steps that participants can apply immediately to see tangible growth and increased profitability.
Learning Lab Workshop Structure
1. Introduction (10 minutes)
Overview of the workshop goals.
Brief introductions by participants to foster networking and collaboration.
2. Presentation: Key Strategies for Web Business Growth (60 minutes)
Digital Marketing Essentials: Introduction to core concepts that drive online traffic and improve engagement.
Effective Web Design: Insights into creating a user-friendly, high-converting website.
SEO for Visibility: Basics of Search Engine Optimization to enhance online presence.
Conversion Rate Optimization: Techniques to turn visitors into customers.
Content Strategies: Using content to engage customers and promote sales.
3. Hands-On Practice (40 minutes)
Website Audit Exercise: Participants will evaluate their websites using a guided checklist.
Live Implementations: Quick fixes for common website issues identified during the audit.
4. Q&A and Discussion (20 minutes)
Open forum for participants to ask specific questions.
Discussion of common challenges and brainstorming of solutions.
Key Takeaways for Learning Lab
Skill Enhancement: Participants will gain essential digital marketing and web design skills.
Actionable Insights: Immediate, practical strategies that can be implemented during the workshop.
Networking Opportunities: Interaction with like-minded entrepreneurs to share ideas and form potential collaborations.
Resource Access: Participants will receive checklists, tool recommendations, and follow-up support material.
Workshop Details
Duration: 2 hours, plus 30 minutes for optional Q&A, Discussions with expert
Format: Online
Target Audience: Women entrepreneurs looking to expand their businesses online
Expected Outcomes: Participants will leave with practical knowledge and tools to optimize their websites, improve their digital marketing strategies, and consequently, increase their business profitability.
Speaker Bio:
Licia Dantas, the founder of The Creative Website, is a website strategist for ambitious women in business who want to control their sites and generate more sales with fewer clicks.
With over two decades of website design and development experience, she's been around since the start of the digital revolution. Licia's worked with a wide variety of diverse clients, creating hundreds of sites, consulting with business owners, and mentoring aspiring website designers.
These days Licia helps female business owners leverage their online platforms to share and sell their knowledge to the world. And she's devoted to helping female website designers build their sustainable businesses doing work that matters. She regularly shares her insights around website design, strategy, and building a business that loves you back through 1:1 consultations, mentoring, and group training programs.
Finding Opportunities to Sell to the Federal Government
Are you an owner of a small business who is interested in selling your goods and services to the federal government of Canada? If so, we welcome you to join Alberta Women Entrepreneurs in hosting Procurement Assistance Canada (PAC), a part of Public Services and Procurement Canada (PSPC), to learn more.
This webinar is an in depth live demo of how to use our open data sources to find direct contracting opportunities, supply chain or sub-contracting opportunities. We also teach participants how to create email notifications for opportunities pertinent to their business. Depending on the size of the audience, this could start in a main virtual room and then split into breakout room between goods and services providers to provide a more tailored learning experience.
Register today if you would like to learn more about federal government procurement processes and the opportunities that could be available for your business!
Speaker Bio: Kristina joined the Government of Canada’s department of Public Services and Procurement Canada (PSPC) in 2015. Currently serving as a Procurement Outreach Specialist with PAC, Kristina brings valuable experience and expertise in government procurement, most notably in Northern procurement. Located in Winnipeg, Kristina offers PAC services to the Prairies, Northwest Territories, and Nunavut.
LAST DAY TO APPLY for Bold Leadership!
AWE supports women entrepreneurs in growing their businesses, including in the commercialization of technology, through strategic planning and digital adoption.
Have you ever asked yourself the following questions:
Am I on the right track for scaling my business?
Could digital tools streamline my operations to boost efficiency and increase profit margins?
If so, Bold Leadership could be for you!
Bold Leadership provides the knowledge and confidence to navigate the tech world with clarity. We answer your questions and address any challenges you face when integrating new technologies.
In this program, participants gain:
• A customized digital strategy to implement for maximum impact in YOUR business
• The confidence to lead by leveraging tools and strategies that will optimize your business for growth
• More streamlined customer experiences through technology adoption
• Saving time (past participant share that they were able to save 60-90 min/day!)
• Knowledge and ability to leverage the best tools for your specific business needs
"The BOLD Leadership program experience opened my mind in ways I couldn’t have predicted, such as learning how to thoughtfully use digital technology... Being in a community with skilled program facilitators, expert advisors, and our inquisitive cohort offered me support and confidence to craft a digital business strategy..." - Deepti Babu, Integrity Creative Consulting Inc.
Not ready to apply? To learn more or to book a consultation, visit Bold Leadership or send us an email at info@awebusiness.com
Salary Vs Dividends - How to Pay Yourself as a Business Owner
Business owners make a multitude of decisions that may have significant implications on their taxes - especially when it comes to compensating from an incorporated business. One of these decisions is about whether business owners should pay themselves using a salary, dividends, or a combination of the two.
In this session, attendees will learn:
• Strategies that are available to pay a business owner - business salary or dividend.
• The advantages and disadvantages of paying a business owner either a salary or dividend.
• Explore the possibility of combined payment for both salary and dividend
• Corporate and personal tax effects of paying dividends versus salaries.
Speaker Bio:
Vartika Satija, CPA, CA is an independent designated professional accountant, striving to work with small businesses to educate and provide a financial check up of their business. Her passion is to partner up with Sole Proprietors, Small Businesses and Non for Profits to provide ongoing guidance towards their unique Accounting and Tax requirements. Her mission is to ensure that small businesses are well educated and informed about the best tax and accounting practices to be able to manage their cash flows and utilize in the best possible ways that will help to grow their business, achieve their financial goals and make a difference in the community. Her intensive experience includes personal and corporate tax compliance, tax planning, and other business advisory and who have also been involved in all sorts of businesses such as manufacturing, consulting, professional services, constructions, retail, restaurants, real estate, and many more.
Website: www.vsatija.com
2024 AWE Summit
This full-day event promises exceptional conversations, exciting learning opportunities, and engaging networking for participants from across the province. Whether you are an entrepreneur or a service provider, the AWE Summit has a valuable program tailored for women-identifying entrepreneurs just like you.
Basic SEO for Business Websites | Business Learning Series
Want to improve your website's visibility on search engines? This session will introduce you to the fundamentals of SEO (Search Engine Optimization). We’ll cover essential topics like keyword research to understand what your audience is searching for, on-page optimization techniques to improve your site’s structure and content, and strategies for creating SEO-friendly content that attracts and engages visitors. By the end of this session, you'll have a solid foundation to start optimizing your website for better search engine rankings.
Speaker Bio:
Licia Dantas, the founder of The Creative Website, is a website strategist for ambitious women in business who want to control their sites and generate more sales with fewer clicks.
With over two decades of website design and development experience, she's been around since the start of the digital revolution. Licia's worked with a wide variety of diverse clients, creating hundreds of sites, consulting with business owners, and mentoring aspiring website designers.
These days Licia helps female business owners leverage their online platforms to share and sell their knowledge to the world. And she's devoted to helping female website designers build their sustainable businesses doing work that matters. She regularly shares her insights around website design, strategy, and building a business that loves you back through 1:1 consultations, mentoring, and group training programs.
Myth Busting Federal Government Procurement
Are you an owner of a small business who is interested in selling your goods and services to the federal government of Canada? If so, we welcome you to join Alberta Women Entrepreneurs in hosting Procurement Assistance Canada (PAC), a part of Public Services and Procurement Canada (PSPC), to learn more.
Info Session: Bold Leadership & Strategic Edge for Canadian Entrepreneurs
If you're a driven Canadian woman entrepreneur ready to scale your established business or take your growing business to new heights but are feeling stuck or unsure what move to make next? AWE has the programs you need. Join AWE Project Lead, Megan Bertagnolli, and Program Advisor, Ed Marchak, as they share information AWE's national programs designed to help Canadian women build strategies to successfully grow and scale their business.
This is your chance to ask how Bold Leadership and Strategic Edge can impact your mindset, influence your business growth, and establish tools and strategies to sustain your business.
Become a BOLD Leader.
Bold Leadership aims to provide Canadian women entrepreneurs with the tools necessary to grow their business. Learn how to implement AI to streamline your processes and discover which technology fits your business best. Participants also have access to 1-on-1 advising with our advisors!
Give your business that STRATEGIC EDGE.
Strategic Edge is your next step to scaling your business. Canadian women entrepreneurs in this program will learn how to leverage the data you've collected in your business to make the best decisions for your growth. Whether it's hiring more staff, expanding your product/services, or expanding to a brick and mortar/second or third location, Strategic Edge will provide you with the knowledge to make those decisions. Participants also have access to 1-on-1 advising with our advisors!
Reserve your spot now on Eventbrite! This is an info session you won't want to miss!
Finance and Dashboards for Business | Learning Lab Series
Loop in your team, and let’s get to work - this series is focused on practical advice for any small or medium business. This Learning Lab series is for business owners and their teams that have already identified a gap in their Standard Operating Procedures (SOPs) relating to Finance, and are looking for support building a digital strategy to support that transformation. This 2 part series hones in between ideation and implementation, focusing on building the digital strategy plan for finance, understanding what’s possible and de-risking your investment through good strategy development.
Preparing For Financing | Business Learning Series
Our Capital Relationship Strategist, Catherine Glambeck, will lead this advising session and walk you through what AWE expects to see on your financial projections and how to fill them out accurately. This session aims to give you the insights and support needed to fine-tune your assessment and improve your chances of successful approval.
Website Maintenance Essentials | Business Learning Series
In this Business Learning Series session "Website Maintenance Essentials" we will delve into the key practices for website maintenance. We'll provide step-by-step guidance and practical tips to ensure your website remains secure, up-to-date, and running smoothly, with opportunity for Q&A for your specific questions at the end of the session.
AWE x WeBC Mixer Networking Event
Join Alberta Women Entrepreneurs (@awebusiness) and Women Entrepreneurs BC (@thewebc) for an inspiring evening of networking and growth. Let's celebrate the incredible women driving Vancouver's business landscape!
Connect with like-minded entrepreneurs, share insights, and build lasting relationships. Discover how AWE's Bold Leadership and Strategic Edge programs can support your business growth.
Enjoy a complimentary drink, delicious bites, and the chance to win an exciting prize. Don't miss this opportunity to elevate your business and expand your network.
➡️ RSVP now to secure your spot using the button below!
Location: Please! Beverage Co.
222 W 5th Ave, Vancouver, BC
BOLD Leadership & Strategic Edge - Entrepreneur Program Info Session
Are you ready to embark on a transformative journey that will revolutionize your business? Whether you're navigating the dynamic tech landscape or seeking to scale your business for exponential growth, Alberta Women Entrepreneurs (AWE) presents two groundbreaking programs tailored to meet your aspirations: BOLD Leadership and Strategic Edge.
BOLD Leadership:
Join us to discover how BOLD Leadership empowers women entrepreneurs and business leaders like you to thrive in today's digital age. Craft a robust digital strategy that forms the backbone of your business infrastructure, and harness the power of technology to optimize operations and position your business for future success.
Strategic Edge:
This isn't just another program; it's your key to unlocking the full potential of your business. Strategic Edge equips established business owners with the tools and insights needed to develop a data-driven growth plan. Conquer new horizons and elevate your business to unprecedented heights with Strategic Edge.
Why Attend:
If you're a woman-owned business in Canada or a support organization for women entrepreneurs, this event is your opportunity to explore two transformative programs that are shaping the future of business leadership. Join us to learn how BOLD Leadership and Strategic Edge can propel your business towards unparalleled success. We look forward to meeting you!
Web Growth Strategies to Scale your Business | Learning Lab Series
"Web Growth Strategies to Scale Your Business" is tailored learning lab session designed for women entrepreneurs who have a website and want to enhance their digital skills and scale their businesses efficiently. This hands-on session aims to break down complex digital marketing and website design strategies into actionable steps that participants can apply immediately to see tangible growth and increased profitability.
Starting a Business | Business Learning Series
In partnership with PARO Centre for Women's Enterprise, AWE brings you another group learning session for how to start your business!
Are you wondering....
How do I start a business?
What paperwork do I need to complete?
Should I incorporate or be a sole proprietor?
Do I need a business plan?
These are common start-up questions we get from entrepreneurs. If it feels a bit overwhelming, you’re not alone!
Get answers to your start-up questions during this online group session.
Simply submit your question when registering and we'll answer all questions LIVE. (Questions will remain anonymous.)
We'll also share additional resources and connect you with other Alberta-based women entrepreneurs during round-table introductions.
Register today. Seats are limited!
Facilitator: Zulfira Pulotova
Strategic Foundations of 360° Marketing | Learning Lab Series
Many companies set key performance indicators (KPIs) to post on social media 3-5 times a week, but often overlook the importance of strategic posting. Developing a comprehensive 360° view of your marketing plan involves integrating all essential elements necessary for a successful campaign, effectively harnessing the power of social media posts. Lay the groundwork for an impactful marketing strategy for your business with Strategic Foundations of 360° Marketing.
Bold Leadership - Presented by TD
Are you ready to navigate the ever-evolving tech landscape and grow your business? With AWE’s Bold Leadership program, you will learn to master CRMs, choose the best automation tools, and integrate AI to elevate your business.
Bold Leadership offers continuous learning to ensure you stay ahead. From building a digital strategy that aligns with your goals to tackling technology integration, our expert advisors are here every step of the way.
We are proud to offer this program in Alberta in partnership with TD.
Strategic Edge
Are you a business owner with a thriving business who is ready to scale your business and take your growth to the next level? It's time to unlock the full potential of your business with AWE’s new program - Strategic Edge - Leadership for Growth.
If you've been in business for over 2 years, with a solid team, and a strategic foundation, Strategic Edge is your next step.
Gain essential skills and leadership capacity.
Navigate the complexities of the digital age.
Collaborate with peers and expert advisors.
Craft data-driven strategies for unstoppable growth.
Join the league of extraordinary business leaders who are setting new standards.
Strategic Edge is now accepting applicants across Canada for our Spring 2024 online cohort. Learn more and apply now!
Lets Start Your Business
If you have a specific business idea, or you’ve been in business for a few years but have never written a business plan, this online series is for you. These sessions introduce you to the essential components of a good business plan. Each session will help you gain insights and knowledge that will help you move forward in your business with confidence. starting with learning how to conduct informative market research for your business, outlining a basic marketing strategy to reach your best customer, and exploring how to create financial plans that will support business viability.
