When Alena Brown co-founded Eye Candy Lash Extensions, she was looking for a change. Combining her passion for eyelash extensions with the flexibility she needed for her family, Brown and her business partner started the company in 2014.

Brown didn’t foresee the rapid growth of the business, which expanded quickly to serve more clients with various needs. She sought AWE’s expertise to help navigate the transition from paramedic to entrepreneur. Through AWE's programming, Brown gained essential knowledge in finance, business operations, and strategic planning.

Eye Candy Lash Extensions has now evolved from a small salon to a thriving business with two locations, a training program for lash artists, a product line, and a comprehensive range of in-salon services. Brown is now running the business solo, and has the tools and confidence she needs to refine her strategy and vision.

Protect your business from cyber threats with these simple tips. Learn how to prevent email fraud, secure loan repayments, and educate your team to stay safe online. Safeguard your financial communications with actionable advice tailored for entrepreneurs.

Asynchronous learning is an excellent option for women entrepreneurs who want to expand their skills, but who have many responsibilities to manage. Learn more on our blog.

It all begins with an idea.

It all begins with an idea.