Many companies set key performance indicators (KPIs) to post on social media 3-5 times a week, but often overlook the importance of strategic posting. Developing a comprehensive 360° view of your marketing plan involves integrating all essential elements necessary for a successful campaign, effectively harnessing the power of social media posts. Lay the groundwork for an impactful marketing strategy for your business with Strategic Foundations of 360° Marketing.
Master the art of strategic marketing planning to elevate your business's online presence, sales and engagement. Learn to integrate your digital marketing efforts seamlessly into a cohesive marketing strategy that drives tangible results and fosters sales conversions.
Learning Labs Dates:
Session 1: July 23rd, 4:00 pm to 6:00 pm
Session 2: July 30th, 4:00 pm to 6:00 pm
In session 1 of this series, we will cover:
360° Marketing Strategy, 180° Marketing Campaign, Tools & Resources
Align marketing efforts with overarching business objectives in a 360° perspective.
Define target audiences and craft messaging that resonates effectively.
Breaking down into a 180 view, develop comprehensive marketing campaigns with multiple touch points.
Execute planned strategies that enhance customer engagement and retention.
Explore recommended tools for efficient campaign management.
Access planning templates and real-world marketing examples for practical application.
In session 2 of this series, take your marketing strategy to new heights. This session delves into the finer details of optimizing marketing efforts for maximum impact, backed by sophisticated KPIs and strategic insights.
In session 2, we will cover:
90° Scheduling, 0° Social Media Post Optimization, Tools & Resources
Take the 180° campaign to create a 90° strategic content calendar to optimize visibility and engagement.
Allocate resources effectively to support ongoing marketing efforts.
Hone in to 0° to defining your social media content that aligns with brand messaging, audience preferences and business strategy.
Measure KPIs such as engagement and conversion rates to refine content strategies.
Consider tools to track campaign performance and adjust strategies in real time.
Explore techniques to enhance reach and audience interaction on social platforms.
We look forward to having you join us for this series!
Speaker Bio
Melissa Martin founded Wean Green in 2009 when she was on maternity leave from teaching first grade in Canada. She saw a market need for an eco-friendly storage option to store her homemade baby food and toddler snacks for her 2 daughters. To get started, Melissa grabbed her Mr.Sketch markers and created a business plan centered around infinitely recyclable glass containers that has survived a decade's worth of twists and turns. Instead of cooking up her business strategy in her kitchen she was executing an international brand that manufactures in South Korea and is distributed on most continents. She exited the company in 2024.
Never one to not maximize her "spare" time, Melissa has been involved in many organizations including Children's Wish Foundation, Alberta Women Entrepreneurs, 10,000 Kids Charity, SDSU, SAIT, Alberta Children's Hospital and she has been mentoring companies at District Ventures which is an accelerator program started by Arlene Dickinson one of Canada’s foremost women entrepreneurs.. She has also been an active board member of Believe in the Gold charity and chaired their annual gala.
In 2017 Melissa and her daughters moved from Canada to Newport Beach, California where she not only learned how to surf & Stand-Up Paddleboard but also started teaching it to the locals. Her love for the environment and the outdoors has driven much of her company's passion for creating eco-friendly products. She now splits her time between Alberta and California. From there she
Today Melissa's enthusiasm and energy is focused on empowering small to medium size businesses to overcome hurdles that catch business owners in ‘spins’ through her consulting company, Sunrise Consulting. With her 16 years in the industry, she is able to validate the experience of women entrepreneurs, identify their growth potential and help create the strategy to support the growth.