Email marketing is a powerful tool for engaging with your audience and driving business growth. In this session, we'll explore the basics of email marketing, starting with building an effective email list. You'll learn how to craft compelling emails that capture attention and drive action, from writing persuasive subject lines to designing visually appealing layouts. Additionally, we’ll discuss how to measure the success of your email campaigns through key metrics, helping you refine your strategy and achieve better results.

Speaker Bio:

Licia Dantas, the founder of The Creative Website, is a website strategist for ambitious women in business who want to control their sites and generate more sales with fewer clicks.

With over two decades of website design and development experience, she's been around since the start of the digital revolution. Licia's worked with a wide variety of diverse clients, creating hundreds of sites, consulting with business owners, and mentoring aspiring website designers.

These days Licia helps female business owners leverage their online platforms to share and sell their knowledge to the world. And she's devoted to helping female website designers build their sustainable businesses doing work that matters. She regularly shares her insights around website design, strategy, and building a business that loves you back through 1:1 consultations, mentoring, and group training programs.